AHAMThe Inner Journey
On this page
  1. 1Who we are
  2. 2Information we collect
  3. 3How we use your information
  4. 4Third-party services we use
  5. 5How we share information
  6. 6Ads and in-app purchases
  7. 7Your rights
  8. 8How long we keep information
  9. 9Additional information for US residents
  10. 10International transfers
  11. 11Security
  12. 12Children
  13. 13Changes to this policy
  14. 14Contact us

Privacy Policy

AHAM: The Inner Journey
Effective date: 14 November 2026

This Privacy Policy explains what information Sujil V S, trading as DRAY Entertainment ("we", "us", "our") collects when you play AHAM: The Inner Journey (the "Game"), how we use it, who we share it with, and the choices you have. By playing the Game you agree to the collection and use of information as described here. If you do not agree, please do not use the Game.

1Who we are

The Game is developed and published by Sujil V S, trading as DRAY Entertainment, an individual developer based in the United Arab Emirates, who is responsible for your personal data ("data controller").

2Information we collect

We do not ask you to create an account, and we do not ask for your name, email address, phone number or precise location to play the Game. Your progress is saved on your device. While you play, the Game collects the following information automatically and sends it to our analytics service (see section 4).

Device and app information

  • Device model, operating system and version
  • Game version and the platform you play on
  • Approximate country or region, worked out by our analytics provider from your IP address

Identifiers

  • A random player ID created by the Game the first time you play, and a random installation ID
  • A random ID for each play session
  • Your IP address, which our analytics provider receives when the Game sends data, and uses to estimate your general location

We do not collect your device's advertising identifier (Google Advertising ID or IDFA).

Gameplay and usage information

  • When you start a session and how long you play
  • Levels and stages started, completed, failed or left part-way, with scores, stars, time taken and streaks
  • Use of assists (Hint, Undo, Shuffle, Bloom), rewards collected and in-game currency (Energy and Peace) earned and spent
  • Screens you visit, daily rewards you claim, rank-ups and tile collections unlocked

Information you send us

If you contact us, we receive your email address and whatever you choose to include in your message.

3How we use your information

We use the information above to:

  • Run the Game and deliver rewards
  • Understand how players use the Game, so we can balance levels, fix problems and improve the experience
  • Prevent cheating and abuse
  • Respond to your messages and requests
  • Meet our legal obligations

If you are in the European Economic Area, the United Kingdom or Switzerland, we rely on:

  • Legitimate interests - to keep the Game working and fair, and to understand and improve it
  • Performance of a contract - to provide the Game to you
  • Legal obligation - where the law requires us to keep or disclose information

4Third-party services we use

Analytics

  • PostHog (PostHog Inc., data hosted in the United States) - receives the gameplay, device and identifier information described in section 2, and acts for us as a service provider (processor), to help us understand how players move through the Game. Privacy policy

App stores

  • Google Play (Google LLC) distributes the Game and may collect information under its own terms and privacy policy when you download or update it.

The Game does not currently include any advertising, crash-reporting or other analytics services. If we add any, we will update this policy first (see section 6).

5How we share information

We do not sell your personal information, and we do not share it for targeted advertising. We share information only:

  • With PostHog, our analytics provider, to provide the service described in section 4
  • If required by law, to protect our rights or the safety of others, or to investigate fraud
  • With a buyer or successor if the Game is sold or transferred, in which case this policy will continue to protect your information

6Ads and in-app purchases

The Game does not currently show ads or offer in-app purchases. We plan to add them in a future update. Before that update is released we will update this Privacy Policy to explain which advertising and purchase services are used, what information they collect, and the choices you have, and the new effective date will be shown at the top of this page.

7Your rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you and receive a copy
  • Correct information that is inaccurate
  • Delete your information
  • Object to or restrict how we use it
  • Receive your information in a portable format
  • Complain to your local data protection authority

Because we do not use accounts, information is linked to random identifiers rather than to your name. To make a request, contact us at support-aham@drayentertainment.com and include the player ID shown in the Game's Settings screen (if available) so we can find your data. We may need to verify your request, and we will reply within the time the law requires. We will not treat you differently for using these rights.

Uninstalling the Game stops all further collection from your device.

8How long we keep information

We keep information only for as long as we need it for the purposes above:

  • Analytics data: up to 14 months, then deleted or made anonymous
  • Support emails: up to 2 years after the conversation ends

9Additional information for US residents

Some US states (including California, Colorado, Connecticut, Virginia and Utah) give residents extra rights. In the past 12 months the Game has collected the categories described in section 2: identifiers, device and internet activity information, and general location. We do not collect sensitive personal information, and we do not sell personal information or share it for targeted advertising. You can use the rights in section 7 by contacting us at support-aham@drayentertainment.com.

10International transfers

We are based in the United Arab Emirates, and our analytics provider stores data in the United States. Your information may therefore be processed in countries other than your own. Where the law requires it, we rely on appropriate safeguards for these transfers, such as the European Commission's Standard Contractual Clauses.

11Security

We use reasonable technical and organisational measures to protect your information, and we choose service providers that do the same. No method of transfer or storage is completely secure, so we cannot guarantee absolute security.

12Children

The Game is not directed at children under 13, and we do not knowingly collect personal information from children under 13 (or under 16 in the EEA where local law sets a higher age). If you believe a child has given us personal information, please contact us at support-aham@drayentertainment.com and we will delete it.

13Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will change the effective date above, and where the changes are significant we will tell you in the Game. The latest version is always available at https://aham.drayentertainment.com/privacy.

14Contact us

If you have questions about this policy or your information, contact us at: